The Online Ad Formats That Work Best for Disney-ABC
Posted: September 21st, 2009 | Author: Crusher | Filed under: Online Auctions | Tags: Abc Group, Adage, Anne Sweeney | Comments OffAdAge asked:
NEW YORK (YouTube.com/AdAge) — In her speech at the American Association of Advertising Agencies, Disney-ABC Television Group president Anne Sweeney offered insights into the digital ad formats that proven to be the most engaging for her network’s online operations. Also in this 3 Minute Ad Age report, The Atlantic magazine has shocked many of its longtime readers with the tabloid-like cover story about Britney Spears on its April issue. And, addressing the question of whether traditional media companies should be more open to using online auctions to sell their ad inventory, New York Times’ digital chief Martin Nisenholtz noted that half of the Times-owned About.com’s business comes from auctioned ad sales.